If there’s one thing that I find entertaining, it’s the way the internet seems to react to things. I find it hilarious that once again y’all are surprised, and even baffled by Kanye’s support for Donald Trump. If this sort of thing from Kanye shocks you in 2018, I’m afraid you haven’t learned anything from the last few years of “Kanyeisms.”

Controversy and backlash have become the new utensils in which Kanye composes his art with. Did you guys ever stop to think for a second that maybe, just maybe this backlash is exactly what he wants? THIS is his new marketing strategy, the way he’s gonna build hype for whatever work he puts out.

He will undoubtedly lose some of his black base, but he will gain a new base of Trump supporters who are gonna eat this shit up. When someone does something we don’t agree with, we raise our digital pitch forks, and boycott everything in sight. The Oscars don’t have enough African American nominations? #boycotttheoscars! Two black guys get arrested in a Starbucks? #boycottstarbucks! Someone of color gets arrested in a Waffle House? Well shit, I guess we’re gonna ride that #boycottwafflehouse as well.

If you haven’t figured it out, Kanye is a staunch believer of “any press is good press”. It doesn’t matter what you think of Kanye; he’s trending, and that’s all that matters to him. Controversy has sold art since the dawn of time, and that isn’t going to magically change in 2018.

Show of hands: How many of y’all bought Grand Theft Auto back in the day because Peter Jennings and every politician complained about all the messed up shit you can do in that game? How many of y’all bought The Marshall Mathers LP way back in the day because people were losing their shit over the fact that his lyrics came off as misogynistic, and homophobic?

*Sees a sea of hands so deep I could drown*

You can rant about Kanye all you want, but it won’t hurt one bit. As a matter of fact, y’all just ensured he has one of the biggest albums of the year. Those who shunned him will come crawling eventually because the music will be fire. Y’all can call Kanye a coon all you want, but I think this is pure marketing genius, and probably the best form of marketing since the shit he pulled on Taylor Swift at the VMAs several years ago.

Stay classy…

 

Flemmings Beaubrun is an avid gamer and lover of music. When not working, Flemmings likes to spend his time whipping up dank beats for the masses. He also spends his weekends thrift shopping for rare video games and obscure electronics. Other times he’s in front of a TV with a giant bowl of cereal enjoying shows from the 90s.